Dove’s best commercial ever.
Do you know what the Dove natural beauty speil does? It masquerades the fact that it is a piece of advertising. That is to say, it is a very GOOD piece of advertising because it simulatenously sells the product (for beauty, no less) whilst making you think that they are against artificial beauty which other (read: similar) products tout. It says: look at us, we’re showing you what happens behind closed doors, you’re beautiful, you should buy Dove because we adher to real beauty, not this touched up crap. But what are the products meant for? Beauty; for making yourself more pretty. It’s still selling you the same ideals.
So i guess it is indeed the best commercial ever. Just not for the reasons most people think it is.
(wrote a paper on this. summarised version here. if you have issues, feel free to drop a line)
I love this advertising campaign. But I have never bought Dove products.
When I see a commercial for something, my first response is: “Oh. Trying to trick me into buying your stuff are you? Well you can’t fool me.”
I always get really shocked when I see people with products that are advertised on TV. It took me until high school to realize advertisements were supposed to work.
So… Go Dove! I am sorry I can’t bring myself to respond to your ingenious and tricky advertising.